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N 41° · E 20° THE ADRIATIC'S LAST SECRET

Albania,
slowly.

A small country with outsized coastlines, iron mountains, and a way of living that has not yet been rewritten for the postcard. This is where to begin.

Begin the journey

Explore Albania.

From the Alps to the Ionian — scroll down to find your first stop.

More than a destination

One country. Every way in.

Visit Albania isn't just a map of places — it's how you actually do it. Pick the thread that's yours.

Browse our partners

Six doors. A vetted local behind each one.

Everything we cover, one click deep — no booking engine, just the people we would send a friend to.

Hotels & stays Boutique, bujtina, beach resorts Restaurants Tavernas, wineries, fine dining Tours & experiences Boat days, hikes, city walks Rent a car Vetted local fleets from €17/day eSIM & connectivity Online the moment you land Property & invest Developments & advisors we trust
Explore the diversity

Cities, beaches, mountains.

From Skanderbeg's castle to the small coves of the Riviera — a reading list of the places we return to.

The places worth the trip — beaches, peaks, ruins and lakes across the country.

County & destination data curated for Visit Albania · district boundaries from geoBoundaries (CC-BY 4.0).

All destinations →
The numbers

You’re not on a cheap vacation.
You’re on the right one.

More foreigners visited last year than there are Albanians alive. Four times over. The secret is out — the prices haven’t caught up yet.

11.7M
Foreign visitors
in 2024 (vs 10.1M in 2023)
Up 15.2% year-on-year — Albania is now welcoming more visitors than its population, four times running.
Source: INSTAT
10.7M
Tirana Airport passengers
2024 — first time over 10M
TIA is the fastest-growing top-100 airport in Europe — +225% vs 2019, with 11+ new airlines since 2023.
+55%
TIA pax growth
first 9 months 2024 vs 2023
8.32 million passengers through September 2024 alone — the curve is steepening, not flattening.
+33.9%
Italian arrivals
2024 vs 2023
Italy and Kosovo together account for almost half of arrivals; North Macedonia +20.4% the same year.
Source: INSTAT
In the news
July in Albania

What’s happening this week.

See full calendar →
Loved this season

Where the editors go in July

Ksamil Beach Resort
Premium partner
Stay · Ksamil · Riviera
Ksamil Beach Resort
Explore
Culture
Tour · 1 day · €95
Shala Valley: Kanun, Kulla, and Family Lunch
Explore
Taverna Laberia
Eat · Sarandë · €€
Taverna Laberia
Explore
Rent a car

The country opens up when you drive it.

We match you with a vetted local fleet — fair rates and a team you can actually reach. Pick up in Tirana or at the airport, drop off anywhere we can meet you.

· Full insurance included
· 24/7 roadside
· No hidden fuel tricks
From the journal

Long reads, short itineraries.

Browse all guides →
From the feed

Open the story behind the reel.

All guides →
Faith in harmony
Faith & heritage

Faith in harmony

The religious story behind the mosque, church, tekke, icon, and synagogue-memory reels.

Berat, Shkoder, Sarande
Sacred cities

Berat, Shkoder, Sarande

Open the destination pages where the long-form heritage sections already explain the places.

Vlorë bay
Property

Own a piece of Albania.

Marinas in Vlorë and Durrës. Beachfront on the Riviera. Ottoman houses in Berat. Working farms in Lezhë.

A short, honest guide to buying property as a foreigner — the costs, the legal process, the risks, and the partners we trust.

See the developments →
Dental tourism

The other reason people fly to Albania.

Dental treatment for 60-80% less than home, at clinics using the same Straumann implants your dentist quotes. Combine it with a week on the Riviera.

How dental tourism in Albania works →
Festivals & events

What's on, this season

Full calendar →
Jul 4–9
Gjirokastër National Folk Festival
Gjirokastër · Castle grounds
Tradition
Aug 15–21
Korça Beer Fest
Korçë · Boulevard
Food
Jul 18–22
Unum Festival
Shëngjin · Rana e Hedhun beach
Music
Sponsored content · Visit Albania partner
Birra Korça · Made in Albania since 1928

A beer brewed for the long table.

Find on tap →
Birra Korça
Hand-picked stays

Where we'd sleep tonight.

Camping Theth Valley
Featured
Theth

Camping Theth Valley

from €15 / night
Mrizi i Zanave Rooms
Premium partner

Mrizi i Zanave Rooms

from €110 / night
Kulla e Selcës
Featured
Theth

Kulla e Selcës

from €65 / night
Browse all stays →
Experiences worth booking

A day you'll remember.

Berat Castle Sunset Walk
Berat · 2 hours

Berat Castle Sunset Walk

from €15
Buna River Kayak & SUP
Shkodër · Full day

Buna River Kayak & SUP

from €95
Shkodër · Full day · ~12h

Shkodër to Shala River day tour

from €40
All experiences →
Travellers say

What people are saying.

Press and travellers, on Albania and on Visit Albania.

Press
The most exciting place in Europe right now — value, beaches, mountains, food, and a story that has not been told yet.
Lonely Planet
Best in Travel
Press
Albania does what its neighbours used to do, for the prices they used to charge — and with more silence in the mountains and more sea on the coast.
Travel essay
European coast comparison, 2024
Traveller
★★★★★
I came for a weekend in Sarandë and stayed eleven days. The Riviera in October is unreal — empty beaches, warm sea, ten-euro lunches.
Anna B.
Traveller · London
Traveller
★★★★★
Theth and the Accursed Mountains were the best two days of any trip I have done in Europe. Bring boots, leave the schedule at home.
Marcus R.
Traveller · Berlin
On Visit Albania
★★★★★
Picked up our Dacia at Rinas, drove the SH8 to Sarandë the same afternoon. The phone support answered in English on the second ring when our card was rejected at a petrol station. Try getting that from Europcar.
Léa D.
On Visit Albania · Lyon
On Visit Albania
★★★★★
I am Albanian and live abroad. I sent my Dutch in-laws to Visit Albania and for the first time they did not need me to translate, call a hotel, or argue with a taxi. That is a real product.
Erjona H.
On Visit Albania · Rotterdam
About Visit Albania

Built by two Albanians, for the country we know.

Dorian Kaci and Genc Maloku run Visit Albania from Tirana — hospitality and product, one phone number, the country we grew up in.

For business owners

Hotel, restaurant, tour? Be found.

5M+ monthly views and 70k followers on Instagram — now pointed at a curated directory. The site is new: founding partners lock launch pricing and get first-look lead reporting.

Follow along

@visitalbaniaa_

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Ecosystem & Partners
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What's open in Albania this weekend.

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